4 top tips for building your contractor brand

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Setting up a Limited company affords contractors many benefits. From increased earning power to enhanced tax efficiency, independent professionals could almost be forgiven for thinking they have it all.

However, going it alone is not without its unique challenges. One such obstacle is the need to build a brand for your business. Succeed, and you’ll be able to market your skills to potential clients with ease.

Although this may seem like a daunting prospect, the goal can be achieved with the right approach. To help, we’ve come up with four top tips to help boost your branding.

Create a clear identity

Deciding on your company’s identity is a big decision, and before you get your creative juices flowing, you first of all need to be clear on what you will offer and who your target market will be. These factors will help define the style of your design, the communication channels to use and even your website.

If you want to double-check that your ideas are up to scratch, get feedback from people in your sector, friends and family. Remember that your brand needs to be consistent, professional and reflect your company at its best.

You could also think about any quirky advertising campaign your brand could adopt. Don’t be afraid to think outside the box – after all, it appears to have worked for the Coca-Cola Company and Compare the Market with their Share a Coke and Meerkat toy initiatives.

Embrace technology

The digital age has created a wealth of communication channels for independent professionals to take advantage of. Not only can contractors set up a website, they are also able to use social media platforms such as Facebook, Twitter and LinkedIn to reach potential clients.

Using social media will help contractors connect to their target audience on a personal level, by posting messages of achievements and testimonials.

Grow an impressive portfolio

As your company grows, it is important to keep clear evidence of past projects. These could range from examples of previous work to client testimonials. Use them wisely and they’ll be a great way to showcase your talents.

Making use of portfolio creation tools will also help your cause. Such programmes can help build eye-catching and shareable documents.

Be creative, innovative and unique

Remember that the main aim of your company should be to set yourself apart from the competition. Be sure not to mimic the ideas of you rivals and believe in your unique concepts.

Always try to find innovative ways to sell your message to the masses and don’t be afraid to think outside the box. If you’ve done your research and are confident in its potential, go for it! Be open to ideas and become a leader.

Have your say

Are you self-employed? How did you create a brand for your business? Do you have any pearls of wisdom to share? Join the discussion on Twitter, or leave a comment below.